My Path to Winning DECA ICDC: Live Your Why

Tom Mikolyuk is a student at Inglemoor High School in Kenmore, Washington. He and his partner received first place at the DECA International Competition for their marketing campaign for American Eagle. They created the campaign based on the philosophy “Live Your Why,” which was inspired by Simon Sinek’s Golden Circle of “What, How, and Why.” Tom is also involved in FBLA and Model UN. At his high school, he created a project called Humans of Inglemoor (inspired by Humans of New York) in which he posts stories about fellow students on the @humansofinglemoor Instagram page.

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